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An investment firm has classified its clients according to their gender and the composition of their investment portfolios (primarily bonds, primarily stocks, or a balanced mix of bonds and stocks). The proportions of clients falling into the various categories are shown in the following table:
Portfolio Composition One client is selected at random, and two events A and B are defined as follows:
A: The client selected is male.
B: The client selected has a balanced portfolio.
Find the following probabilities.
a. P(A).
b. P(B).
c. P( ).
FAB Formula
A sales strategy that focuses on the Features, Advantages, and Benefits of a product to highlight its value to the customer.
Purchase Decision
A buyer’s decision to purchase something.
Preapproach
The preparatory phase where a salesperson gathers information and plans strategies before engaging with a potential customer.
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