Bradley Inc

question 37

Multiple Choice

Bradley Inc. has the capacity to make 100,000 windows. Bradley is currently operating at 80% capacity. The windows usually sell for $20.00 each. Costs for each window follow: The Army has offered to buy 10,000 windows for $12.00 each for barracks. Bradley should:

• A)Reject the offer because it currently does not have enough capacity to accept the order.
• B)Reject the order because the company will lose $20,000 on the order.
• C)Accept the offer because the company will realize $20,000 in additional contribution margin.
• D)Accept the offer because the company will realize $40,000 in additional contribution margin.

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Definitions:

Divergently Thinking

The ability to think in varied and unique directions to generate multiple solutions for a given problem.

Breakthrough Idea

An innovative concept or solution that represents a significant advance or discovery.

Daydreaming

A cognitive process where an individual's attention drifts away from the immediate task towards a flow of thoughts, often unrelated and imaginative.

Managing Creative Workers

The process of leading and motivating individuals involved in creative professions, fostering an environment where innovation and original ideas are encouraged.