Examlex
Use the following information for questions 22-23.
ecaHecaRoss Corp.'s transactions for calendar 2020 included the following:
1. Acquired 50% of Lennox Ltd.'s common shares for $ 90,000 cash.
2. Issued 5,000 preferred shares in exchange for land with a fair value of $ 160,000.
3. Issued 11% bonds, par value $ 200,000, due 2020, for $ 196,000 cash.
4. Purchased a patent for $ 110,000 cash.
5. Borrowed $ 90,000 from Bank A.
6. Paid $ 60,000 toward a bank loan with Bank B.
7. Sold long-term investments for $ 398,000.
-The cash provided by investing activities in 2020 was
Consumer Products Types
Refers to categories of products marketed to consumers, typically divided into convenience, shopping, specialty, and unsought products.
Marketing Strategy
The overall plan of action for reaching and converting a target market into customers, which includes segmentation, targeting, positioning, and marketing mix decisions.
Personal Selling
A marketing process which involves face-to-face communication between salespeople and prospective buyers to promote and sell products or services.
Paid Personal Communication
A marketing strategy involving direct payment for personalized communication efforts, such as targeted email campaigns or sponsored social media posts.
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