Which of the Following Is Not Included in Information Capital

question 11

Multiple Choice

Which of the following is not included in Information Capital as described in the balanced scorecard learning and growth perspective?

• A)IT Infrastructure.
• B)Employees' abilities to use technology.
• C)Intangible assets.
• D)Applications.

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Definitions:

Positioning Strategy

A marketing approach that aims to establish a brand or product in the mind of the target audience in comparison to competitors.

Marketing Mix

A foundational model in marketing representing the basic elements that can be controlled to appeal to customers, traditionally defined as product, price, place, and promotion.

Market Segment

A group of consumers who respond similarly to a firm’s marketing efforts.

Responsive

The ability of a system or design to adapt effectively to different devices, environments, or user needs.