When People Use Their World Knowledge to Construct a More

question 14

Multiple Choice

When people use their world knowledge to construct a more global understanding of what a text is about,this is known as

• A) a situation model.
• B) propositional representation.
• C) discourse memory.
• D) text-based variables.

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Definitions:

Wasted Coverage

Advertising or marketing effort that reaches an audience not interested in the product, resulting in inefficient spending.

Personal Selling

A sales approach involving direct interaction between a salesperson and a potential customer, usually aimed at persuading the customer to make a purchase.

Sales Promotion

Marketing activities designed to stimulate immediate purchases through incentives like discounts, samples, or special events.

Ethical Issue

A situation or problem that requires an individual or organization to choose between alternatives that must be evaluated as right (ethical) or wrong (unethical).