Many People Are Now Using the Web Not Simply to Download

question 12

Multiple Choice

Many people are now using the Web not simply to download content, but to build communities and upload and share content they have created. This trend has been given the name

• A) Persistent online reality
• B) Online networking
• C) Web 2.0
• D) Interactive hypermedia
• E) Virtual reality

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Definitions:

Market Share

The percentage of total sales in a market generated by a particular company or product, indicating competitive strength and market dominance.

Financial Objectives

The specific, measurable financial goals of an organization, including profit targets, revenue growth, and return on investment.

Return On Marketing Investment

A metric used to measure the effectiveness of a marketing campaign, calculated by dividing the revenue generated by the marketing effort by the cost of the marketing activity.

Marketing Accountability

Refers to the responsibility of marketers to design, execute, and evaluate marketing strategies and campaigns that achieve measurable returns on investment (ROI).