The Court's Ruling in Apple Computer V

question 12

Multiple Choice

The court's ruling in Apple Computer v. Franklin Computer Corp. established that

• A) computer hardware can be patented.
• B) computer software can be copyrighted.
• C) object programs can be copyrighted.
• D) the "look and feel" of a computer program can be patented.
• E) Apple Computer could not patent its desktop icons.

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Definitions:

Specified Geographical Area

A distinct region or zone designated for certain activities, operations, or jurisdictional purposes.

Selective Distribution

A strategy where a product is distributed through a limited number of channels or retailers to maintain a certain brand image or exclusivity.

Distribution Density

The measure of the number of distribution points or outlets a product has within a given area.

Few Retail Outlets

A market structure where there are a limited number of places for consumers to make purchases in a given area.