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Franchise
A type of license purchased by a franchisee from an existing business called a franchisor to allow them to trade under the name of that business.
Marketing
The action or business of promoting and selling products or services, including market research and advertising.
Brand
The identity of a product, service, or company, shaped by perceptions, designs, and messages to differentiate it in the market.
Freemium Revenue Model
Mixing free (mainly web-based) basic services with premium or upgraded services.
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