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The purchase of an asset for cash
Strategic Customer Relationship
The deliberate management of interactions and engagements with customers to foster loyalty, long-term engagement, and mutual value creation.
Mutual Goals
Objectives shared by two or more parties, often aimed at achieving a common outcome or benefit through collaboration.
Core Principles
Fundamental values or beliefs that serve as the foundation for an organization's culture, decisions, and actions.
FAB Formula
A selling technique focusing on the Features, Advantages, and Benefits of a product or service to persuade potential buyers.
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