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The majority of U.S.business is transacted by proprietorships.
Fear of Punishment
A deterrent emotion where individuals are apprehensive about the consequences of certain actions.
Expectancy Theory
A motivational theory that suggests an individual's behavior is determined by their expected outcomes or rewards.
Instrumentality
The belief or expectation that performing a certain behavior or achieving a particular level of performance will lead to a desired outcome or reward.
Reinforcement Theory
Is a process theory, usually associated with B. F. Skinner, which proposes that all behavior is a function of its consequences.
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