If Total Liabilities Increased by $69,000 During a Period of Time

question 46

Multiple Choice

If total liabilities increased by $69,000 during a period of time and stockholders' equity decreased by $27,000 during the same period, then the amount and direction (increase or decrease) of the period's change in total assets is a(n)

• A)$69,000 increase.
• B)$96,000 increase.
• C)$42,000 decrease.
• D)$42,000 increase.

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Definitions:

Marketing Mix

The set of actionable marketing tools—Product, Price, Promotion, and Place—that the firm uses to pursue its marketing objectives in the target market.

Volume Discounts

A pricing strategy where the price per unit of goods decreases as the quantity purchased increases.

Economies of Scale

Enterprises gain financial benefits from their size of operations, usually experiencing a reduction in the cost per unit produced as the scale of the operation grows.

Push Strategy

A marketing approach that involves taking the product directly to the customer through whatever means to ensure the customer is aware of the existence of the product.