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For the basic accounting equation to stay in balance, each transaction recorded must
Inoculation Theory
A communication theory suggesting that exposure to weakened forms of an argument increases later resistance to that argument, similar to how exposure to a virus can build immunity.
Principles of Influence Theory
A set of concepts in social psychology that describes how people are influenced by various factors in decision-making processes, including reciprocity, commitment and consistency, social proof, authority, liking, and scarcity.
Image Restoration Theory
A communication strategy focusing on repairing an organization's or individual's reputation following a crisis.
Grapevine
An informal communication network within an organization, often based on rumors or social connections rather than official channels.
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