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An overly optimistic sales budget may result in
Product Quality
The characteristics of a product that determine its ability to satisfy stated or implied needs.
Marginal Resource Cost
The additional cost incurred by acquiring one more unit of a resource.
Imperfectly Competitive Market
A market structure characterized by a few sellers, product differentiation, and barriers to entry, where firms have some control over market prices.
Real Wages
Wages adjusted for inflation, reflecting the true purchasing power of an individual’s income over time.
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