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Managerial accounting information
Point-Of-Purchase
Locations or displays in a store where customers make purchasing decisions, often strategically designed to increase impulse buys.
Product Trial
An opportunity for customers to use a product on a limited basis before making a purchase decision, often used as a marketing strategy.
Sales Promotion
Marketing activities that aim to temporarily increase interest, demand, or sales of a product or service through incentives or discounts.
Product Brochure
A marketing document designed to introduce a product or service to potential customers, highlighting features, benefits, and specifications.
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