Why Is a Focus on Customers So Important to the Success

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The Answer is The current global business environment is extremely competitive. Today's consumers are more than willing to switch from supplier to supplier in search of better service or availability or courtesy or features or for any variety of reasons. To attract and retain customers, effective organizations need to focus on determining and providing what their customers want and value. Advertising, market positioning, product/service imaging, discounting, crisis handling, and other methods of attracting the customer's attention are not enough. Effective organizations, many of whom practice the Six Sigma methodology, survive because they talk to customers, translate what their customers said into appropriate actions and aligned their key business processes to support what their customers want. These critical activities enable them to meet their customers' needs, wants, and expectations the first time, every time.

Why Is a Focus on Customers So Important to the Success

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