Examlex
Which of the following types of identity theft/fraud is by far the most common and also the most feared by the American public?
Digital Campaign
A marketing effort using digital channels, such as social media and email, to promote a product, service, or brand.
Remarketing
A strategy to re-engage users who have previously interacted with a brand or website, often using targeted ads.
Retargeting
A form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions, without them searching for that product or service.
Resegmentation
Involves modifying the market segmentation of a product or service to reach new or more specifically targeted groups of consumers.
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