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The unemployment rate generally -------------during recessions and generally------------- during expansions.
Exclusive Territory
A designated area or market where a franchisee is granted exclusive rights to operate, preventing competition within the franchise system.
Controversy
A prolonged public disagreement or heated discussion, often involving differing opinions on a particular matter.
Franchising
A method of conducting business where a franchisor licenses trademarks and proven methods of doing business to a franchisee in exchange for a recurring payment, and usually a percentage of gross sales or gross profits.
Market Analysis
The study of the market within an industry, including the analysis of supply and demand, target demographic, and competition.