When the Fed_{--------------------} the Federal Funds Rate, the Opportunity Cost

question 33

Multiple Choice

When the Fed_{--------------------} the federal funds rate, the opportunity cost of firms' investment_{--------------------} and so the quantity of investment_{--------------------} .

• A)increases; rises; increases
• B)decreases; falls; decreases
• C)increases; falls; increases
• D)increases; rises; decreases
• E)decreases; rises; decreases

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Definitions:

Relational Sources

Information about a product or service that comes from personal relationships, such as friends or family.

Personal Sources

Individuals or personal contacts from whom one can obtain information, recommendations, or advice, especially relevant in purchase decisions or when seeking trustworthy data.

Consumer Value Perceptions

How consumers view the worth of a product or service in relation to its price, quality, and utility.

Alternative Evaluation

The stage in the consumer decision-making process where different product and service options are assessed against a set of criteria.