When a Student Uses a Credit Card to Buy an IPod

question 54

Multiple Choice

When a student uses a credit card to buy an iPod, the student is

• A)lending in the loan market.
• B)lending in the stock market.
• C)lending in the bond market.
• D)borrowing in the loan market.
• E)borrowing in the bond market.

Comprehend the challenges in evaluating and marketing services due to their intangible nature.

Identify the four unique elements of services: intangibility, inconsistency, inseparability, and inventory.

Understand the role and growth of services in the economy.

Recognize strategies for addressing the inconsistency and inseparability challenges in service delivery.