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The benefit of a one-unit increase in an activity
Individualist Cultures
Societies where personal achievements and independence are emphasized over group goals.
Collectivist Cultures
Refers to societies that prioritize the group over individual interests, emphasizing family ties, social cohesion, and interdependence.
Experience Dissonance
A psychological phenomenon where there is a conflict between one's beliefs and behaviors, often causing discomfort that leads to an attempt to reduce the inconsistency.
Induced Compliance
A psychological phenomenon where individuals change their attitudes or beliefs to align with their externally influenced behaviors, especially in situations causing cognitive dissonance.
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