Reggie Ltd

question 44

Multiple Choice

Reggie Ltd. manufactures a single product with the following unit costs for 1,000 units: Recently, a company approached Reggie Ltd. about buying 100 units for £5,100 each. Currently, the models are sold to dealers for £7,800. Assume there is additional capacity for 60 more units and the firm has to reduce regular customer sales by 40 units in order to contract the special order. There are selling expenses on only the sales to the regular customers. What is the net income if the special order of 100 units is accepted?

• A) £831,960
• B) £876,960
• C) £1,011,600
• D) £900,000

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Definitions:

Decision Making

The cognitive process of selecting a course of action from among multiple alternatives, often involving considerations of risk, reward, and personal values.

Somatic Marker Hypothesis

Neurologist Antonio Damasio’s idea that the bodily (somatic), emotional component of thought is a necessary part of problem solving and decision making.

Emotional Reactions

Emotional reactions are immediate responses of the emotional system to stimuli, characterized by feelings that range from happiness and joy to sadness, anger, fear, or disgust.

Right Frontal Lobes

Regions of the brain located in the right frontal cortex involved in managing emotions, making decisions, and controlling social behaviors.