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The following cost functions were developed for manufacturing overhead costs: If July production is expected to be 200 units that require 300 direct labour hours, estimated manufacturing overhead costs would be
Loyal Users
This term describes consumers who repeatedly choose and prefer a particular brand or product over competitors, often due to satisfaction, trust, or perceived value.
Repositioning
The strategy of altering the market position of a product or brand to target new demographics or change consumer perceptions.
Brand's Position
involves the unique place a brand occupies in the minds of consumers, distinguishing it from competitors in terms of attributes, benefits, or values.
Re-launching
The act of reintroducing a product, service, or brand to the market with significant updates or changes to its presentation, formulation, or positioning.
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