Michael Ltd

question 52

Multiple Choice

Michael Ltd. has the following sales forecasts for the first three months of 2011: Sixty-five per cent of sales are collected in the month of the sale and the remainder are collected in the following month. Minimum cash balance is £20,000. Cash can be borrowed in £1,000 increments from the local bank (assume no interest charges) . How much cash would be collected in March from sales?

• A) £32,000
• B) £58,400
• C) £48,000
• D) £34,400

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Definitions:

Humour Appeal

The use of humor in advertising or communication to engage an audience and create a memorable impression.

Rational Appeal

An advertising strategy that uses logic, facts, and reason to convince consumers of a product's value or the benefits of a service.

Sex Appeal

The aspect of something or someone that is attractive or appealing to sexual desire, often used in advertising to draw attention or evoke desire.

Targeted Résumé

A customized version of a resume tailored to specifically highlight the experiences and skills that are most relevant to the position or industry one is applying for.