World-Class Organizations Operating in Competitive Markets Are More Likely to Take

question 13

Multiple Choice

World-class organizations operating in competitive markets are more likely to take which one of the following approaches toward pricing?

• A)Begin with cost data as given and determine price by adding a reasonable mark-up.
• B)Determine price based on the amount management believes customers are willing to pay.
• C)Employ a cost-based approach to pricing.
• D)Determine the price that keeps the facilities fully utilized.