Examlex
The present value of a future sum increases as either the discount rate or the number of periods per year increases, other things held constant.
Internet Users
Individuals who access and use the internet via various devices for information, communication, entertainment, or transaction purposes.
Frequency and Reach
Metrics used in advertising to measure how often (frequency) and the extent of the audience exposed (reach) to a message.
IMC Message
A communication message created in accordance with Integrated Marketing Communications principles, ensuring consistent branding and messaging across all marketing channels.
Target Audience
A specific group of consumers identified as the intended recipients of an advertisement, product, or campaign.
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