Examlex
Which of the following statements is CORRECT?
BCG Matrix
The BCG Matrix is a strategic planning tool that helps organizations evaluate their product portfolio based on market growth and market share, categorizing them into four quadrants.
Cash Cows
Business units or products that generate significant cash flows with little investment, typically in a mature stage of their lifecycle.
Market Share
The portion of a market controlled by a particular company or product, reflecting the company's competitiveness. Rephrased.
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