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For Henry Mintzberg, the way that a leader handles a disturbance is characterized:
End User Profile
A detailed description of the final consumer or user of a product or service, including demographics, preferences, and behaviors.
Biggest Fears
The most significant anxieties or phobias that individuals or groups face, often impacting decisions or behaviors.
Motivators
Internal or external factors that stimulate desire and energy in people to be continually interested and committed to a job, role, or subject, or to make an effort to attain a goal.
Buyer Persona
A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
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