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A manager from a prestigious university believed that employees who were from "lesser schools" lacked sufficient intelligence and motivation for the high-tech firm that she led. She set goals for these employees low, and did not trust them with certain important tasks or company information. The employees, in fact, tended to show dissatisfaction and low performance. At length, many of them quit. This would be an example of:
Markdowns
Reductions in the retail prices of goods, typically to stimulate sales or clear inventory.
Markup
The sum included in the goods' purchase price to account for operational costs and earnings.
Return on Investment
A measure used to evaluate the efficiency or profitability of an investment, calculated as the net profit divided by the cost of the investment.
Selling Price
The price at which a product or service is sold to the consumer.
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