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You Are Starting a Task Force to Solve a Problem

question 59

Multiple Choice

You are starting a task force to solve a problem. You have selected the team members and are deciding on which person to place in the role of chair to run the group. You should give strong consideration to selecting a chairperson with a high need for which of the following?


Definitions:

Primary Motivation

The fundamental reason or driving force behind a person's actions or behavior.

Purchase Reason

Refers to the specific factors or motivations that influence a consumer's decision to buy a product or service.

VALS Typology

A marketing tool used to predict consumer behavior based on the individual's values, attitudes, and lifestyles.

Primary Motivations

Fundamental reasons or driving forces that inspire individuals to take action or behave in a certain way.

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