Because, as a Manager, You Can Decide Who Receives What

question 39

Multiple Choice

Because, as a manager, you can decide who receives what pay raises, bonuses, and promotions, you are using ____ power.

• A) Reward
• B) Position
• C) Referent
• D) a and b

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Definitions:

Brand Manager

A professional responsible for developing and maintaining a brand to increase its market share and profitability.

Brand's Position

Refers to a brand's unique place in the market, perceived by consumers, in relation to its competition, based on attributes, benefits, values, or identity.

Personality

The combination of characteristics or qualities that forms an individual's distinctive character, often applied to brands to humanize them.