If the Demand for Textbooks Is Inelastic,then a Decrease in the Price

question 114

Multiple Choice

If the demand for textbooks is inelastic,then a decrease in the price of textbooks will

• A)increase total revenue of textbook sellers.
• B)decrease total revenue of textbook sellers.
• C)not change total revenue of textbook sellers.
• D)There is not enough information to answer this question.

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Definitions:

Cognitive Dissonance

A psychological state in which an individual experiences discomfort or conflict due to holding contradictory beliefs, attitudes, or values at the same time.

Social Judgment

The process by which individuals evaluate and form opinions about other people and social situations.

Rejection-Then-Retreat

A persuasion technique where a larger request is made knowing it will be rejected in order to increase the likelihood that a smaller subsequent request will be accepted.

Consensus/Social Proof

A psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior in a given situation.