People with Hidden Health Problems Are More Likely to Buy

question 171

Short Answer

People with hidden health problems are more likely to buy health insurance than other people. As a result, people in average health may observe the high prices of insurance and decide not to buy it. This is an example of

---

Definitions:

Public Relations

The process of controlling and distributing information from a person or an organization to the public in order to shape their opinion.

Sales Promotions

Short-term incentives offered by businesses to encourage the purchase or sale of a product or service, such as discounts, coupons, or special offers.

Cause-Related Marketing

A marketing strategy where a company partners with a non-profit organization or supports a social cause, linking its products or services to social or environmental issues.

Social Activist Marketing

A marketing strategy that aligns a brand with social causes to generate goodwill and societal impact.