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Meaning Transfer
The process by which cultural meanings are transferred to a product and from there to the consumer, playing a significant role in consumer behavior.
Advertising And Fashion Industries
Sectors focused on creating, promoting, and selling aesthetic, stylistic, and branding elements in products and media.
Popular Culture
The entirety of ideas, perspectives, attitudes, images, and other phenomena that are within the mainstream of a given culture, especially as circulated via mass media.
Fashion
A popular style or practice, especially in clothing, footwear, accessories, makeup, or behavior.
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