Figure 21-31 The figure shows two indifference curves and two budget constraints for a consumer named Kevin. 
-Refer to Figure 21-31. Suppose Kevin is optimally purchasing 21 shirts and 28 sweaters, and he is spending $1,680 on sweaters. What is the price of a shirt?
Definitions:
Missionary Salesperson
A sales representative whose primary duty is to promote the goodwill of the company rather than directly selling a product.
Personal-Selling Process
A direct marketing approach that involves face-to-face interaction between a salesperson and a potential customer to persuade them to make a purchase.
Customer Retention Value
The net profit attributed to the future relationship with a customer, highlighting the importance of maintaining customers over time.
Personal Selling
A direct form of marketing where sales representatives interact personally with customers to persuade them to purchase products or services.
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