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Figure 21-10
-Refer to Figure 21-10. When comparing bundle A to bundle E, the consumer
Internet
A global network of computers providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols.
Organizational Buyers
Entities such as businesses, governments, and institutions that purchase products or services for their own use, for production, or for resale.
Direct To Consumer
A business model where products or services are sold directly to consumers, bypassing traditional intermediaries like retailers.
Marketing Channel
The route or pathway through which goods or services travel from the producer or manufacturer to the final user or consumer.
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