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Figure 21-12
-Refer to Figure 21-12. Which of the following statements is not correct?
Business Plan
A formal document that outlines a company's goals, strategies, target market, and financial forecasts.
Overall Appearance
The collective physical presentation or look of a person, item, or place, based on all observable characteristics.
Marketing Objectives
Defined as specific goals set by a business when promoting its products or services to potential consumers that should be achieved within a given timeframe.
Products/Services Section
A part of a business plan or report that describes the goods or services offered by a company, detailing features, benefits, and target markets.
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