Table 17-33
Suppose that Robert and Howard own the only two movie studios in California. Each producer must choose between a low budget and a high budget strategy for his next film. The economic profit from each strategy is indicated in the table below:
Howard
Low budget High budget 
-Refer to Table 17-33. Does Howard have a dominant strategy? If so, describe it.
Definitions:
Market Share
The percentage of an industry's sales that a particular company secures over a specific time period.
Boston Consulting Group (BCG)
A global management consulting firm known for its expertise in business strategy and the development of the BCG matrix.
Portfolio Analysis
An assessment method used by businesses to evaluate the different elements of their product range to optimize strategic decisions.
Product Penetration
The extent to which a product is recognized and bought by customers in a particular market.
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