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When a new firm considers entering a market, it takes into account only the profit it would make. What are the two external effects that occur in the market that the firm does not consider?
Threats
Indications or warnings of potential harm, danger, or negative outcomes.
Feedback
Information given to a person or system about their performance or behavior, intended to guide future improvements.
Strategically
In a manner that is carefully planned to achieve a specific end or advantage.
Communication
The process of transmitting information, ideas, emotions, skills, and knowledge from one person or group to another.
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