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In a small college town, four microbreweries have opened in the last two years. Demonstrate the effect of new market entrants on demand for existing firms (microbreweries) that already served this market. Assume that the local community now places a moratorium on new liquor licenses for microbreweries. How will this moratorium affect the long-run profitability of incumbent firms?
Atrial Natriuretic Peptide
A hormone secreted by the heart's atria that regulates blood pressure by decreasing sodium ion concentration and therefore reducing blood volume.
Osmoconformer
An animal in which the salt concentration of body fluids varies along with changes in the surrounding sea water so that it stays in osmotic equilibrium with its surroundings.
Osmoregulator
An organism that regulates its internal osmotic pressure, maintaining fluid and electrolyte balance despite external conditions.
Antidiuretic Hormone
A hormone released by the pituitary gland that regulates water retention in the body by increasing the concentration of solutes in the blood.
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