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As developing countries make a transition to market-based economies, one of the first major capital investments is in "Western-quality" hotels. Explain why brand-name hotel accommodations are a critical step in attracting foreign investment.
Competitive Advantage
The attributes that allow an organization to outperform its competitors, such as cost structure, product offerings, brand, and service.
Competitive Scope
The breadth and scale of competition a company faces, ranging from local to global markets and across various segments.
Cost Leadership
A business strategy aiming to achieve the lowest operational costs in an industry to offer products or services at a lower price than competitors.
Effective Marketing Strategy
A comprehensive plan crafted to communicate a product's or service's value to the target audience, aiming to achieve marketing objectives and enhance market position.
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