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When a New Firm Considers Entering a Market, It Takes

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Essay

When a new firm considers entering a market, it takes into account only the profit it would make. What are the two external effects that occur in the market that the firm does not consider?

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Definitions:

Fisher Effect

An economic theory suggesting that the real interest rate is independent of monetary measures, with the nominal interest rate adjusting to expected inflation.

Rate Of Return

is the gain or loss on an investment over a specific period, expressed as a percentage of the investment’s initial cost.

Inflation Risk

The likelihood that the value of assets or income will decrease as inflation shrinks the purchasing power of a currency.

Term Structure

The relationship between interest rates or bond yields and different terms to maturity, typically depicted in a yield curve.

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