When Consumers Are Exposed to Additional Choices That Result from the Introduction

question 507

Multiple Choice

When consumers are exposed to additional choices that result from the introduction of a new product,

• A)their satisfaction is likely to be lowered as a result of their having to make additional choices.
• B)a product-variety externality is said to occur.
• C)an advertising externality is said to occur.
• D)consumers are likely to experience negative consumption externalities.

Analyze the emotional and motivational implications of increases and decreases in drives.

Understand the role of incentives in goal-directed behavior and performance.

Describe the process of latent learning and the conditions under which it becomes apparent.

Discuss the significance of goal objects and motivation in the context of behavior.

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Definitions:

Perceptual Defence

The subconscious avoidance or modification of perceiving threatening or emotionally disturbing information to protect the self.

Contrast Effects

Previously interviewed job applicants affect an interviewer’s perception of a current applicant, leading to an exaggeration of differences between applicants.

Fundamental Attribution Error

This refers to the tendency to overemphasize personality-based explanations for behaviors observed in others while underestimating the influence of external factors.

Distinctiveness Cue

A feature or characteristic that makes an object, person, or group stand out from others.