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The short-run supply curve in a competitive market must be more elastic than the long-run supply curve.
Tide Laundry
A leading brand of laundry detergent known for its cleaning power and wide range of products catering to different laundering needs.
Dynamically Continuous Innovation
An innovation that represents a significant change to an existing product, requiring a modest amount of learning or change in behavior for consumers.
Points Of Difference
Those characteristics of a product that make it superior to competitive substitutes.
Discontinuous Innovation
A type of innovation that represents a significant breakthrough, creating entirely new markets or drastically changing existing ones.
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