Examlex
Which of the following is an example of a normative,as opposed to positive,statement?
Audience
The group of people targeted by a message or media content, such as readers, viewers, or listeners.
Marketing Communications
Pertains to the methods and channels a company uses to convey messages about its products or services to its target audience.
Consumers
Individuals or organizations that use or consume goods and services produced within an economy, often considered the final users in the distribution chain of goods and services.
Exposures
The number of times potential customers come into contact with a marketing message or advertisement.
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