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Making rational decisions at the margin means that people
Fixed Costs
Costs that do not change with the volume of production or sales, such as rent, salaries, and insurance premiums, remaining constant regardless of the level of business activity.
Net Income
The total profit of a company after all expenses and taxes have been deducted from total revenue.
Required Sales
Required sales represent the amount of sales needed to achieve a specific objective, such as covering costs or reaching a profit target.
Operating Income
Refers to the profit earned from a firm's core business operations, excluding non-operating income and expenses.
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