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In Vertical Dyadic Linkage Theory, Leaders Mostly Use Reward, as Well

question 138

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In Vertical Dyadic Linkage Theory, leaders mostly use reward, as well as legitimate and coercive power to influence


Definitions:

Levels Of Involvement

The degree of interest or concern that a consumer has in a product, service, or issue, affecting their decision-making process.

Consumer Commitment

The emotional or psychological attachment a consumer has towards a brand, leading to repeat purchases and loyalty.

Balance Theory

A theory in social psychology that suggests individuals strive for psychological consistency within their relationships, beliefs, and perceptions.

Triad

A group or set of three related people or things, often used in the context of relationships and social dynamics.

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