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Describe some key attributes of transformational leaders.
Phantom Tickets
Tickets for events that are sold but do not actually exist or are not intended to be honored, often associated with scams or fraud.
Consumer Surplus
The variance between the total price consumers intend to pay for a service or good and what they really pay.
Demand Curve
A graph showing the relationship between the price of a good and the quantity of that good that consumers are willing to purchase at various prices.
Willingness to Pay
The maximum amount a consumer is ready to spend on a good or service.
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