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The most rigorous of all standards is the
Marginal Utility
The additional satisfaction or usefulness obtained from acquiring or consuming one more unit of a good or service.
Risk Averse
A characteristic of individuals who prefer to avoid risk, choosing certainty over uncertainty even if it results in a potentially lower return.
Marginal Utility Function
A mathematical representation that describes how the utility or satisfaction derived from consuming an additional unit of a good changes as more of the good is consumed.
Utility Function
A utility function is a mathematical representation of a consumer's preference ranking for different bundles of goods, showing the level of satisfaction for each.
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