Which of the Following Will Cause an Increase in ROI

question 81

Multiple Choice

Which of the following will cause an increase in ROI?

• A) An increase in variable costs
• B) An increase in average operating assets
• C) An increase in sales
• D) An increase in controllable fixed costs

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Definitions:

Lovemarks

Brands that achieve a high level of emotional connection with consumers, transcending traditional brand loyalty through love and respect.

Brand Loyalty

The tendency of consumers to continue buying the same brand's products or services over time, reflecting a strong preference.

Psychographic

Relating to the study of personality, values, opinions, attitudes, interests, and lifestyles of an individual or group.

Market Segmentation

The process of dividing a target market into smaller, defined categories of consumers who share similar characteristics.