Roland Company Operates a Small Factory in Which It Manufactures

question 40

Essay

Roland Company operates a small factory in which it manufactures two products: A and B. Production and sales result for last year were as follow:
For purposes of simplicity, the firm allocates total fixed costs over the total number of units of A and B produced and sold.
The research department has developed a new product (C) as a replacement for product B. Market studies show that Roland Company could sell 11,000 units of C next year at a price of $80, the variable costs per unit of C are $39. The introduction of product C will lead to a 10% increase in demand for product A and discontinuation of product B. If the company does not introduce the new product, it expects next year's result to be the same as last year's.
Instructions
Should Roland Company introduce product C next year? Explain why or why not. Show calculations to support your decision.

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Definitions:

Actual Sales Price

The price at which goods or services are actually sold, which may vary from the list or expected price.

Budgeted Sales Price

Projected price at which a product is expected to be sold, used in financial planning and analysis.

Standard Costs

Pre-determined or estimated costs to perform an operation, produce a product, or offer a service, used as a basis for pricing and budgetary control.

Work In Process Inventory

Items that are partially completed in a manufacturing process but are not yet finished goods.